Reservation value is your walk-away alternative (BATNA), your no-deal option.
Your Limit: 15000
R
8,00012,00016,00020,00024,000
2
Estimate Their Likely Reservation Range
Move T1 and T2 so they bracket the counterparty's likely reservation value at your chosen confidence level.
Your Limit: 15000
R
Their Min: 12000
T1
Their Max: 18000
T2
8,00012,00016,00020,00024,000
Set T1 and T2 so you would be 80% confident the true reservation value falls between them.
3
Set Your Aspiration Value
Your aspiration is your target — better than your reservation but achievable.
Your Limit: 15000
R
Their Min: 12000
T1
Their Max: 18000
T2
Your Goal: 13000
A
8,00012,00016,00020,00024,000
Aspiration EV Curve
4
Plan Your Anchor & Concession Strategy
Choose an anchor and plan concessions that halve each time toward aspiration.
Your Limit: 15000
R
Their Min: 12000
T1
Their Max: 18000
T2
Your Goal: 13000
A
Anchor: 11000
⚓
8,00012,00016,00020,00024,000
Anchors are judged against both the likely range and the size of the bargaining zone. A small step outside T1/T2 should not be treated as extreme just because the confidence range is narrow.